Headline Help YouTube Live Interactive
April 3, 2019, 1 PM — YouTube Live
McGlaughlin shows how to deconstruct a headline into its constituent parts and intensify the force of its message.
Web Design YouTube Live Interactive
March 27, 2019, 1 PM — YouTube Live
McGlaughlin lays out four critical principles you must consider before you invest in a website redesign.
Value Proposition YouTube Live Interactive
March 20, 2019, 1 PM — YouTube Live
McGlaughlin teaches how to measure the force of a value prop and use it to predict the success of campaigns.
A/B Testing Summit
Dec. 12-13, 2018 — Virtual Event
Keynote speaker Flint McGlaughlin, MECLABS Institute, presented "Design Hypotheses that Win: A 4-step framework for gaining customer wisdom ... "
B2B Online Miami
Nov. 12-14, 2018 — Miami, FL
Matthew Klein, Partnership Director, MECLABS Institute, shared a research-based value proposition methodology to help manufacturers and distributors increase conversion and return from current investments.
The Foundation Academy
Nov. 1, 2018 — Jacksonville, Florida
MECLABS CEO Flint McGlaughlin presented to the students, Marketing is not “Marketing” – Developing a True Superpower
UNF Media Week 2018
Oct 24 and 26, 2018 — Jacksonville, FL
Daniel Burstein, Senior Director of Marketing & Content, took part in panel discussions on advertising and the state of social media.
Yes Lifecycle Webinar
Wed, May 9, 2018 2:00 PM — 3:00 PM EDT
Flint McGlaughlin, Founder and Managing Director, MECLABS Institute, helped marketers rethink the ways we communicate our brand and improve results by replacing brand promises with brand expectations.
UNF Media Week 2017
October 25, 2017
Daniel Burstein, Senior Director of Content, spoke on the Advertising Panel alongside others in the local advertising community.
MECLABS Webinar
October 4, 2017 — Virtual Event
Daniel Burstein, MECLABS Institute, and John Jordan, Global Leadership Summit, will discuss how the GLS created a testing culture within the organization that grew Summit registration by 16% to 400,000
NIO SUMMIT 2017
September 21-22, 2017 — Fort Worth, TX
Austin McCraw will be walking through the most essential insights from over 20 years of A/B behavioral research on how non-profits can more effectively leverage their value proposition to gain new donors.
All About eMail Virtual Conference & Expo
September 21, 2017 — Virtual Event
Daniel Burstein, Sr. Director of Content, will discuss how to create a customer-first optimization and testing culture while improving email results.
SiriusXM Interview
July 19, 2017 — Radio Show
Catharine Hays, Executive Director of the Wharton Future of Advertising Program interviewed Flint McGlaughlin and Daniel Burstein about the Future of Advertising on her show, Marketing Matters.
Sales Conversion Success Summit
June 6-9, 2017 — Virtual Event
Daniel Burstein, Senior Director of Editorial Content, will be sharing highlights from the latest MarketingSherpa research at the Sales Conversion Success Summit.
MarketingSherpa Webinar
May 24, 2017 — Virtual Event
Listen to how Mr. Lube achieved a 222% lift in customer engagement by creating a personalized experience
MarketingSherpa Webinar
May 3, 2017 — Virtual Event
Learn from Catharine Hays of the Wharton Future of Advertising how to create value through all email and mobile touchpoints
MarketingSherpa Summit 2017
Apr. 10-13, 2017 — Aria, Las Vegas
Join MarketingSherpa at the Aria Las Vegas as we bring together the best of the best in digital marketing.
JBJ Advertising & Marketing Summit
March 2, 2017 — Omni Hotel, Jacksonville
See Flint McGlaughlin's keynote presentation at the Advertising & Marketing Summit, hosted by the Jacksonville Business Journal.
IEDC 2017 Leadership Summit
Jan. 29-31, 2017 — Hyatt Regency, Jacksonville
Flint McGlaughlin is speaking on the importance of having a value proposition and laying out the framework for developing one.
Spring 2016 AMA Marketing Workshop
May 17, 2016 — Sheraton Charlotte Hotel, Charlotte
MECLABS will be onsite speaking on the importance of developing your value proposition.
Salesforce Connections 2016
May 10-12, 2016 — World Congress Center, Atlanta
Jon Powell, Senior Manager of Executive Research and Development, MECLABS Institute, will present the 3 easy personalization tactics that get greatest results.
The Marketer's Blind Spot
Feb. 22, 2016 — MECLABS.com
In this special Web clinic, featured speaker Flint McGlaughlin spoke from MarketingSherpa Summit 2016 in Las Vegas.
MarketingSherpa Summit 2016
Feb. 22-24, 2016 — Bellagio Hotel, Las Vegas
MarketingSherpa at the Bellagio Las Vegas as we brought together the best of the best in digital marketing.
MECLABS Academic Lecture Series
Jan. 28-29, 2016 — MECLABS Institute, Jacksonville
Theoharis C. Theoharis, Associate of the Dept of Comparative Literature, Harvard Extension School examined problems of value in business
MECLABS Speakers
Featured Sessions
Flint McGlaughlin speaks on the three ways to overcome the marketer’s greatest obstacle to effective messaging at MarketingSherpa Summit 2016.
In this case study, Peter Doucette shares how The Boston Globe is optimizing its
entire business.
Learn from Shelby Britton of Adobe how research helped boost
conversions 500%.
