Search the curated library of 1,000+ experiments and case studies to learn about value proposition,
the psychology of offer-response optimization and why customers say "yes."
Research-Backed Landing Page Templates to Scale Up Your Testing Program
How do you really know if those pages that look so nice in your file performed well? The best place to begin is with a template that has been proven to work in a real marketplace.
Mobile A/B Testing: Quality assurance checklist
Get a free, detailed QA checklist for your Dev, Project and Data teams to help you run accurate tests that include mobile traffic while avoiding validity threats
Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test
A swipe file of 22 lead generation experiments MECLABS Institute analysts conducted in Research Partnerships to help improve conversion rates
A/B Test Planning Tool: Visualize factors that affect the ROI implications of test sequencing
It’s not enough to know what to test. Even the order in which you run those tests can affect ROI. We’ve created a tool to help you better understand test order.
Why a Customer-First Culture is Essential for Your Business
Ian Dighé, former Executive Chairman, Miton Group plc, reveals how customer-first practices enabled this asset management business to remain competitive among massive titans in the same industry.
Designing a Value Proposition to Attract New Donors
Austin McCraw, Senior Director of Partnerships, MECLABS Institute, was a keynote speaker at the 2017 Nonprofit Innovation & Optimization (NIO) Summit. He talked about value proposition — the foundational concept that all other marketing strategies and ideas stand on.
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
Ways to Learn
Get an inside look at the winning campaigns of the MarketingSherpa Awards 2017.
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Gain access to over 110 of the latest experiments, case studies, articles, webinars and web clinics from marketers like you.
Learn how we utilize the scientific method to create real-world experiments and the three defining characteristics of the MECLABS Institute methodology.